The first webinar on ‘COLLABORATIVE CITIZENSHIP FOR BRAND VISAKHA’ on 8th July, 2020 and the speaker was Ms Shefali Chaturvedi CEO of CII Foundation, Director & Head - CII Young Indians, Executive Director - Society of Indian Defence Manufacturers among others. She given an exhaustive set of examples and successful case studies. Ms Chaturvedi had charted a course of initiatives the Women’s Wing could take up and implement over their two year term. Spanning topics from policy advocacy to gender budgeting and using religion as a tool of change, the talk was very motivating. Elaborating on collaboration with citizen groups in establishing and magnifying the city brand was at the core of her talk